Michael Porter's Value Chain by 50MINUTES

Author:50MINUTES
Language: eng
Format: epub
Publisher: 50Minutes.com
Published: 2018-06-04T14:08:11+00:00

Restructuring the value chain

The fifth step involves looking at the list of questions established in 1999 by Mike Rother and John Shook. Answering these questions allows the company to review and possibly redesign the value chain. The eight themes addressed by these two economists are intended to promote competitive advantage, and the purpose of this phase is essentially to change or eliminate activities that create little or no value. The closer the execution period is to the development period, the more the company has succeeded in reducing its unnecessary transfers. Once the optimum (or balance) is established, it is time to represent the company through a restructured value chain.

Mike Rother and John Shook’s eight questions are:

What is the duration of the value chain?

Is the production kept in a store or is it sent directly to the shipping bay?

In which parts of the value chain can you use continuous flow processing?

Where will you need to use supermarket pull system?

At what single point in the production chain (the “pacemaker process”) will you schedule production?

How will you refine production?

How will you schedule the pacemaker process?

What related process improvements will be required?

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